WAILAN
RAWUNG.
A MARKETER AND CONTENT CREATOR
Hi! I’m Wailan! I'm a digital marketer and content creator with 9+ years of experiences. I have worked in various industry such as ecommerce, digital agency, property, tech education, automotive, e-supplies, F&B, and now in building materials.
My passion is automotive, photography, and creating something that visually interesting.
MY EXPERTISE
EXPERIENCES
MY CURRICULUM VITAE
WEBSITE PORTFOLIO
This is one of the most recent project of Wailan since he's working on this brand. When he joined PT M Class Industry, this is one of his first project to revamp M-Class official website, the www.mclassroof.com.
The website served both company profile to generating sales from purchase via WA Agent.
BA.UR was a collaborative project between Genteng M-Class and other Wings owned building material brands such as Elephant Woodplank, Elephant Gypsum, and Milan Ceramics to represent an installation that contains the products at ARCH:ID 2024.
This website serves as a landing page to expose all the parts of the BA.UR installation and also generating leads from ARCH:ID visitors.
ROLLEDLIFE MEDIA
www.rolledlife.com
Rolledlife is one of the earliest projects of Wailan as he was highly interested in automotive scene, he decided to create a blog that curate all the modified cars throughout Indonesia.
This website was also Wailan's media practice to create a website and explore copywriting.
CELERATES
www.Celerates.co.id
Celerates is a training company based in Jakarta Selatan that focuses on IT and Data. During 2018-2020, Wailan was a Freelance Digital Lead at Celerates.
This was one of his project, to create a copy and layout for the website. Implementing the website was with a vendor.
LUCIDS SCHOOL
(CONCEPT)
Lucids is a project from a friend to create a website for their school. This was also one of Wailan's earliest website project.
The website was created using WordPress and Elementor from scratch.
CONTENT PORTFOLIO
As a Social Media Manager from 2020 to 2023, Wailan did create the brief for both videographers and designers to create video and reels to all of Wahyoo products such as Langganan.co.id, Bikin Tajir Group food products, and Wahyoo Group with both Kitchen Partners and E-Food Suppliers. Here are the video that Wailan produced at Wahyoo alongside with the creative team.
Key Role: Briefing, Copywriting, and Directing.
Here are some examples of Wahyoo cinematic and informative video that been used on both organic and paid channel of Wahyoo Group.
As the lead campaign of Harumakna and lead social media of Sayembarasa, Wailan worked with Wahyoo Group to create campaign introduction and campaign highlights.
While working at Wahyoo, Wailan also produced Corporate Image video.
Testimonial is on of the key factor of successful app usage, and here's one of the example of Wailan did with the creative team to grow Wahyoo app's new users. But the other positive impact that Wahyoo gained with these type of content is costumers loyalty since they really appreciated how Wahyoo can promote their businesses.
One of the main responsibility of Wailan while working at Wahyoo is to create a content strategy and plan for Wahyoo to grow its audience. While Wailan worked there, the social media of Wahyoo can grew more than 10.000 organic followers in a span of 2 years.
Testimonial is on of the key factor of successful app usage, and here's one of the example of Wailan did with the creative team to grow Wahyoo app's new users. But the other positive impact that Wahyoo gained with these type of content is costumers loyalty since they really appreciated how Wahyoo can promote their businesses.
Wailan worked at Belimobilgue.co.id (Now OLXMobbi) as a content Manager in 2019. DUring that time, Wailan create the social media strategy and content strategy alongside working with KOLs to gain more awareness.
Key Role: Social Media Strategy, and Copywriting.
During Wailan's employment with BeliMobilGue, he did collaborate with Arief Muhammad and Akbar Rais to create a fast selling car content.
Wailan also revamped BeliMobilGue.co.id blog into more seamless design. The purpose of the blog is also to help the SEO of the web app.
Here's the tone of the Social Media that Wailan revamped with the team.
As a Content Manager from 2018 to 2019, Wailan was leading a team of videographers to grow Purwadhika's Youtube channel, video content, and Blog. In Youtube, Purwadhika have 5 Content Pillars. The first one is Overall Highlights, #LecturerStory to showcase the experiences of the lecturers, Educational Video for a sneak peak of the curriculum, Testimonial Video to gain more trust through the potential consumers, and a podcast to gain more audience for Purwadhika.
Key Role: Content Management, Content Strategy, Copywriting, Directing and Editing.
Here are some examples of all the content highlight based on student activity and events.
To promote Purwadhika's courses, one of the key factor is to introduce the value of the product. In the education business, besides curriculum, the teacher are also the important role on how the students can absorb all the knowledge. Here in Purwadhika, one of Wailan's job is to introduce the lecturers to the audience.
For content marketing, we have to provides as many as quality content for people to be hooked on. So, at Purwadhika, Wailan also create educational content and insight for the audience to know the courses.
Same with app usage, in the educational industry, testimonial is on of the key factor to make the school be successful. So, here's the success story of the students that Wailan's gathers while working at Purwadhika.
Similar with educational video, Podcast can be new source of learning, so Wailan also produces podcast content alongside with his team.
Medium is a platform for writers and readers. Since Purwadhika also have a lot of informative contents about tech and startup, besides the blog, Wailan also uses medium to gain more awareness.
This blog is one of the medium to introduce more about the educational product that Purwadhika offers. Besides that, it's also contributing with the SEO.
Wailan worked at MatahariMall.com (Now Matahari.com) as a Junior Promotion and Content Specialist. (2015-2016)
Key Role: Copywriting & Email Marketing
Here are some examples of Hard Selling Email Marketing content that Wailan wrote while at MatahariMall.com
Here's an informative content for the email marketing campaign that Wailan wrote while at MatahariMall.com
Here are some examples of video content that Wailan wrote and co-wrote for MatahariMall.com.
Here are some examples of articles that Wailan wrote during 2015-2016 for Mozaic.co.id, a content marketing platform to promote MatahariMall.com, and also as SEO support.
PHOTOGRAPHY
